Leaders don’t wake up worrying about their people’s AI skills. They wake up thinking: “We spent £2m on Copilot licenses and what did we actually get for it?”
That’s where I come in. Qualitative proof: stories, behaviours, evidence, human data. Empathy is my “lived intelligence” ACM method.
Money is their motivation!
I simply translate one into the other, in ROI.
Real-world Copilot ACM customer success story: A major Saudi company recorded the highest Copilot adoption scores in the country, according to the Copilot Dashboard.
But when I asked what had changed, the room went quiet. The numbers show usage. They don’t show impact.
The Copilot Dashboard tells you what is happening. It doesn’t tell you why it matters. To understand ROI, you have to look closely at how people are using it and which workflows have changed. That’s how top and bottom lines improve: more revenue, lower costs. Without that, adoption is just an activity, not a value.
They agreed. I designed and facilitated 8 in‑person sessions with their most active users. Real conversations — not surveys or scripted feedback. I used Microsoft Teams to transcribe the sessions, then Copilot itself to analyze the transcripts, surface efficiency and productivity gains.
I chose an in‑person approach deliberately. In Middle Eastern culture, Teams meetings are reserved, with people much less inclined to speak up or share openly. Face-to-face, however, the conversations were very warm and chatty, with many of the strongest contributions coming from women, many of whom wore full black veils. They were confident and delighted by Copilot, but always referred to it as “him or he”! Where I would call it, “it”!
Two of the women shared that it was one of the most meaningful meetings they had ever been part of. This helped: Prompt happiness with positivi-Tea
Each meeting had at least 7 people and ran for an hour. Each transcript was at least 25 pages. Eight meetings. Incredible curation in minutes by Copilot Researcher Agent, finding the amazing stories! Each story was themed: The Challenge. What did Copilot do? The outcome. How productivity and efficiency align with core values, KPIs, strategic initiatives, and hard numbers (hours/days) per person. Sweet spot magic!
As a team, we went on to create AI-generated images for many of the stories with Agents, helping simplify complexity for comms campaigns across Viva Engage, email, and plasma screens. This in itself is a Copilot success story!
From 8 meetings — fifty qualitative success stories, in the winning words of the people who “intelligently lived” them.
Adoption without a story is just boring numbers. Many Copilot success stories sit invisibly inside people’s heads. Unrecognised. Untold. Unmeasured. No ROI!
Your Copilot investment may already have the proof you need. You just don’t know where it is yet. Let’s find it together:
Lesley Crook. 10-year Microsoft MVP, Prosci ADKAR practitioner, Internal Communications Manager, and founder of Sensai. Teaching humane AI with empathy, common sense, and “lived intelligence” with a decade of real-world adoption and change experience! Not just a Prosci ADKAR certificate from a very expensive 4-day workshop gathering dust.
Sensai~teacher of AI 
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